01
What this ally is
This is a collective, guild or network that already represents a large number of independent makers.
It gets one of the two smallest shareholdings, and it is the single most important ring for whether anyone comes. Everything else on the floor — the coffee, the gym, the desks — exists in other buildings too. The 1,001 makers do not.
So the test for this partner is not commercial scale. It is whether it will say no. A collective that lets everyone in produces a flea market; the standard is what makes it worth the trip.
02
Who it suits
- An existing network of hundreds of makers and small producers
- A real curatorial standard — and a record of turning down producers who do not meet it
- Experience bringing a micro-producer up to retail standard: packaging, labelling, pricing, stock discipline
- Can run a rotating stand model, not a fixed-tenant model
- Will work on commission with transparent sales reporting
03
What you put in
- No cash — this ring contributes work, not capital
- The maker network and the selection standard
- Filling, rotating and quality-checking the 1,001 positions
- Training the makers to retail standard
04
What you get back
- 2.5% of the company
- A commission on maker sales
- 2.5% of any profit the company distributes
05
What you would actually do
- Fill the 1,001 positions and run the rotation calendar
- Train the makers: retail standard, presentation, dealing with customers
- Reconcile commissions against the point-of-sale data
- Work with the hospitality partner to get products onto the menu and the tasting counter
06
How the shares are earned
Because this ring puts in no cash, there is only one test: the agreed service levels — how full the positions are, how often they rotate, revenue per maker, and the quality score. Forfeiture of unearned shares is the only enforcement available here.