01
What this ally is
Fitness, wellness and recreation space on the floor, sold as a membership.
Together with the workspace, this is the subscription half of the project. Both produce income that arrives whether or not anyone walked in to shop that month, and both bring the same person back on a known day of the week.
02
Who it suits
- Operates multiple fitness or wellness sites already
- Can carry the membership system, the trainers and the equipment investment
- Health, safety, insurance and liability handled properly
- Can meet the technical requirements inside a mall — showers, ventilation, floor loading
- Will share membership data with the measurement system
03
What you put in
- Its share of the cash, paid in three instalments
- The build-out and operation of the club
- The membership programme and the class schedule
04
What you get back
- 4% of the company
- Club membership revenue
- 4% of any profit the company distributes
05
What you would actually do
- Open and run the fitness and wellness space
- Design the membership programme and recruit members
- Run the weekly class and programme schedule
- Send members to the other partners on the floor
06
How the shares are earned
Two tests, both of which must be met: paying each cash instalment on time, and meeting the agreed service levels — member count, how often they use it, how many stay, and a target of zero safety incidents.