A LEVEL ALLIANCESFOUNDERS' COUNCIL HANDBOOK Türkçe

The ring that gives people a reason to come back.

The Events Ally

A shop gives you a reason to visit once. A calendar gives you a reason to visit every week. This partner books the stage, the classes, the markets and the launches.

Working draft · 31 October 2026 · Every line subject to council approval

01

What this ally is

This partner owns the calendar. Performances, workshops, seasonal markets, product launches, community nights — anything that fills the floor on a day when nobody particularly needed to shop.

It is the only thing in the structure that works against the seasonal drop in retail traffic. Retail has slow months; a programme does not have to.

02

Who it suits

  • Has run a year-round calendar before, with its own roster of performers and speakers
  • Crowd management, security and event insurance in order
  • Existing relationships with local cultural institutions and community groups
  • Can balance ticketed and free programming in the same venue
  • Will turn down programming that does not fit the floor

03

What you put in

  • Its share of the cash, paid in three instalments
  • The annual calendar and the people who fill it
  • Stage, sound and lighting
  • The opening events, timed with the media campaign

04

What you get back

  • 6% of the company
  • Event and ticket revenue
  • 6% of any profit the company distributes

05

What you would actually do

  • Build, publish and run the annual calendar
  • Install and operate the stage and its technical kit
  • Time the launch events with the media campaign
  • Build a regular audience through the community programme

06

How the shares are earned

Two tests, both of which must be met: paying each cash instalment on time, and meeting the agreed service levels — how often events run, attendance, repeat-visit rate, and what event days add to sales.